Team Identity

The visual/experiential design and maintenance of a sports team’s brand expression. Who they want to be and what they want to achieve are the foundations of the culture it inspires in the fanbase and community it represents.

Design Objectives

• Take inspiration from Nike’s NBA City Edition uniforms and choose any professional sports team to design a uniform that speaks to the history or culture of the team and its city.

• This alternative uniform design was inspired by Los Angeles’ rich history of street art and graffiti, as well as the team’s proud homebase in the South Central region of LA County.