PRANA DESIGN LAB
“Feel the Noise" Seasonal Line
Tasked with designing a seasonal nature camouflage pattern that can not only tell a story, but connect with the brand’s target consumer. “Feel the Noise” is series of texture designs that help drive home the ideology of embracing the chaos of every day life and focusing that excess of energy/emotion toward something positive.
CONCEPTING
Mood Board
Inspired by the visually and physically haptic textures of lichen, climbing chalk, and rock walls.
Demographic
Health-driven, fitness-conscious adults with an avid indulgences in yoga, rock-climbing, nature, and the human spirit.
Color Theory
Inspired by the rich landscape of Sedona, AZ, and its abundance of color/texture during the eve of Summer.
