ADA
“Smarter backpacks for smart girls.”
ADA designs and manufactures trendy, waterproof computer backpacks that cater to the conventional needs of girls ages 14-18, who are pursuing passionate interests in the ever-growing fields of science, technology, engineering, and math (aka STEM).
Brand standard manual included.
CONCEPTING
Ada Lovelace
Augusta Ada Byron, Countess of Lovelace (better known as "Ada Lovelace") is known for creating the first ever computer algorithm and is considered the very first computer programmer.
Logo + Word Mark
Designed after ball grid arrays that are used in building circuit boards. The name ADA can be read horizontally, vertically, and diagonally in the 3x3 logo.
Playfully Sophisticated
Muted colors inspired by coral reefs set a mature tone for teenage girls, ages 15-18, who are interested in STEM career paths.
PRODUCT
Design
Our waterproof backpacks are designed for protecting precious electronics. Achieving durability and convenience without sacrificing the aesthetic taste of our demographic are the main goals for our design process.
Pattern Options
All patterns, graphics, and textures are inspired by technilogical sequences related to math, coding, and engineering.
Social Media
With social media allowing in-app purchasing through company and brand accounts, it is easier for teens who spend upwards of 9 hours per day on their smart phones to simultaneously shop and socialize on the same social media app.
BRAND STANDARD MANUAL
