Hurley Design Lab

“Cold Carvers" Men’s Collection

Iceland’s culture has been centered around sailing and fishing for centuries, but their viking traditions have painted the ocean as a bringer of death that is never to be played with. Despite these teachings, surfers from this remote island country still pursue deathly freezing waves as an ode to freedom and unrivaled resistance. This apparel line is a salute to the high risk, low reward lifestyle that is incumbent of these unique, arctic surfers.