THE SITE: Neo Park Proposal — David Corona Designs

THE SITE

A Neo Park Proposal

The following is a conceptual proposal for a new, innovative public park located in the heart of Costa Mesa, CA. My chosen developer, LAB Holding LLC, is known for their unique method of developing environmental experiences before commercial profit. The park proposal will outline everything from conceptual development, materials, experience, and environmental components.

Park Concept

Ideation

Spacious terrain that is sprinkled with vertical monuments, geometric ruins, slight overgrowth, and water sources. This organic park will provide a newer, more engaging experience for civilians who seek an escape from city life and normality.

Mood Board

A recreational park that holds remnants of a future that has yet to occur. Akin to a multi-leveled, almost archaelogical dig site rife with serene mystery and wonder.

Demographic

The LAB Anti-Mall attracts young art-lovers and fashion-centric individuals, while The Camp targets the more environmentally conscious people with active lifestyles. These young, trendy and active individuals between the ages of 18-35 are the most likely audience to frequent The Site.

Logo + Wordmark

Development

Landscaping

Between every group of ruins will be spacious grass with a variety of arid trees to give the slight illusion of overgrowth over the structures. Scented shrubs such as jasmines and native succulents will line walkways and nearby seating areas to enrich visitors’ senses. White sycamores, olive trees, acacias, and palm trees will be the main sources of arborial shade and decoration.

Architecture

Brutalist ruins designed with a healthy a dose of organic-style craftsmanship. Vertical monuments and geometrically engraved tiling made from native sandstone and carbonitite will be systematically grouped around the park’s street level. Some walls can be scaled and traversed with ease, but will never leave you trapped. Every vantage point gives you a different visual perspective and appreciation for the surrounding landscape.

Dystopian Alphabet

Unknown glyphs can be seen decorating some of the ruined structures, but there seems to be more uniformity to their presence than meets the eye. Is it from the past or the future?